5 Lead Generation and Outreach AI Agents, Live in Production.
5 live agents automate lead generation and outreach within sales. They all run on demand. Each one publishes the inputs it needs, the steps it works through and what it hands back.
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Cold Outreach Personalizer
Pick a lead, say what you are offering, and get an outreach email written from what the record actually says — with every assumption it had to make listed. Nothing is sent.
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Outreach Send Scheduler
Queue a batch of outreach at send times that respect each recipient's time zone and working hours — with the pacing rules that stop a batch reading as a blast.
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Outreach Sequence Builder
Pick a lead and get a multi-touch sequence planned across channels — each touch with its timing, its angle, and the exit condition that stops it.
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Prospect Consent Audit
Check a prospecting list for records you are not entitled to contact — no lawful basis recorded, an opt-out ignored, or a source that cannot be evidenced.
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Prospect Scoring and Segmentation
Score a raw prospect list against your ICP, group it into workable segments, and mark clearly which scores rest on evidence and which on inference.
Personalising from the record, and never sending without a person seeing it
Outbound degrades in two directions at once. Personalisation is expensive, so it gets abandoned at volume and messages become templates that recipients recognise instantly — which trains a market to ignore you and burns the list for the next attempt. Meanwhile the compliance layer is handled informally: lists are assembled from mixed sources, lawful basis is assumed rather than recorded, and an opt-out registered in one system does not propagate to the tool actually sending. Send timing follows the sender’s working hours rather than the recipient’s. The organisation responds to poor yield by increasing volume, which amplifies both problems and puts domain reputation — a genuinely strategic asset — at risk to recover a short-term number.
These agents raise the floor on quality and put a gate before anything leaves. Prospect Consent Audit checks a list for records with no lawful basis, an ignored opt-out, or a source that cannot be evidenced, and names what must not be contacted. Prospect Scoring and Segmentation scores the remaining list against your ICP and marks clearly which scores rest on evidence and which on inference. Cold Outreach Personalizer then writes an email from what the record actually says and lists every assumption it had to make — and sends nothing. Outreach Sequence Builder plans multi-touch sequences across channels with each touch’s timing and angle and, importantly, the exit condition that stops it. Outreach Send Scheduler paces the batch to respect each recipient’s time zone and working hours, with the rules that stop a batch reading as a blast. Approval is per message, not per batch, which is the difference between an assistant and an autonomous sender.
What this moves
- Reply rate
- Messages are written from what a lead's record actually says, with every assumption the draft had to make listed, rather than from a template with the company name substituted in.
- Domain and list health
- Consent and contactability are audited before a list is worked, so records you are not entitled to contact never enter a sequence.
- Time to a sendable draft
- Sequences, timing and copy are prepared as a queue for approval, so the rep's contribution is judgement on the message rather than composing it from scratch.
Sales
How AI agents handle lead generation and outreach
Drawn from the 5 agents above — what they require, how they run, and what comes back.
What they need
- Lead
- Prospect list
- What you are offering
- Message settings
- Outreach queue
- Sending rules
- Sequence settings
- Contact policy
What comes back
- Outreach email — approve to record
- What it hooked onto
- Assumptions and gaps
- Send schedule
- How this was paced
- Held back
- The sequence
- Stop the sequence when
How they run
- Run on demand
- 5
- Steps per run
- 2–3
- Credits per run
- 4–6
Where lead generation and outreach fits in sales
Most of a rep’s day goes on looking things up, updating records and writing follow-ups. These agents do that part, so the hours left over go into conversations with buyers.
Next Step
Deploying lead generation and outreach agents
These run as-is against the inputs listed above. Most deployments adapt one — a different source system, a different tolerance, a different approval path. The first call establishes which.