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Research stops being the bottleneck
Competitor tracking, market monitoring and content briefs are the slow part of a campaign. Agents keep that running continuously, so a launch is not waiting on someone to go and read things.
20 Marketing AI Agents, Live in Production.
20 live marketing agents across 11 processes — content operations, campaign launch and competitive tracking.
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Competitor News Aggregation
Sweep recent public news for each competitor you watch, reduce it to what actually changed, and say what it means for us.
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GTM Strategy Analysis
Compare a competitor's public go-to-market — how they position, who they target, what they lead with — against ours, and name the openings worth taking.
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Social Media Sentiment Analysis
Read what is being said publicly about a competitor, score the sentiment, and name the themes driving it. Reads public web and news results — not a social platform API.
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Off-Page SEO
Find and rank realistic link-earning opportunities for a topic — publications, roundups and resource pages already covering it — with the angle to approach each. Discovery from public search, not a backlink-index audit.
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On-Page SEO
Audit a page's copy against its target keyword and intent — title, headings, structure, internal linking, readability — and say exactly what to change.
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URL Metadata Audit
Audit titles, meta descriptions and H1s across a set of pages — missing, duplicated, truncated, or contradicting the page — and propose replacements.
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Ad Campaign Launch
Turn a campaign brief into a channel plan with the budget split, ad copy per channel, and a claims check before anything is booked.
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Email Campaign Personalization
Write a campaign email tailored to each audience segment from one core message, then hold every version for approval. Nothing is sent.
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Blog Topic Generation
Generate a ranked slate of blog topics for a theme, grounded in what is actually being written and searched right now, with the angle and keyword for each.
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Content Development
Turn an approved brief into a finished piece — outlined, drafted to your brand voice, and checked against the structure and tone rules before anyone reviews it.
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Content Research
Research a topic from a brief, grounded in live web results and your own reference library, and get a cited draft.
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Social Media Post Generator
Turn one piece of source material into posts written for each channel you pick, with the character limits respected.
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Campaign Planning
Turn a campaign objective into a phased plan — activities, owners, dependencies and dates — checked against the team's actual capacity before anyone commits to it.
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Website Optimization
Review a set of pages against the conversion they are meant to drive, rank what to change by effort against impact, and say what needs testing rather than guessing.
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Brand Visibility Tracking
Track where the brand is being mentioned publicly, separate earned coverage from our own output, and say whether our messages are actually being picked up.
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Press Release Drafting
Draft a press release to house standards from an announcement brief — structure, dateline, boilerplate and a proposed quote — then check it before it reaches the press office.
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Social Media Trend Monitoring
Watch a category for genuinely emerging themes, separate real momentum from one loud article, and say which are worth building content around.
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Case Study Creation
Turn a customer interview into a case study — challenge, approach, results and verbatim quotes — with every figure traced back to the transcript and nothing published without approval.
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Market Research Summarization
Read a stack of research reports, pull each one's findings and method, and reconcile them — including where they contradict each other — into one brief for launch planning.
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Customer Experience Management
Read customer feedback across touchpoints, find the themes that actually recur, and say which experience problems are worth fixing first.
Marketing AI Agents: Grounding the Claim Before It Goes Out
Marketing produces two things at volume: research and copy. Both are expensive to do properly and easy to do quickly, and the gap between the two is where most of the credibility risk sits. Research done quickly means one loud article gets mistaken for a trend, a competitor’s press release gets summarised rather than interrogated, and a stack of reports gets read for the findings that agree with each other while the contradictions go unmentioned. Copy done quickly means a claim that nobody checked, a figure in a case study that cannot be traced back to what the customer actually said, and a page that reads well and does not match the intent behind the keyword it targets.
An agent-operated marketing function moves the grounding step from optional to structural. Research agents here cite what they used and say what they could not establish. Content agents draft against your brand rules and your own reference library, and the case study agent traces every figure back to the interview transcript rather than rounding it into something more impressive. Anything that would go out under the company’s name — a campaign email, a press release, a published case study — is drafted and held. The intent is not to make marketing cautious; it is that a claim you cannot substantiate costs more to retract than it ever earned, and a trend you invented sends a quarter of content in the wrong direction.
Competitive Analysis
Reducing competitor noise to what actually changed
What this moves
- Competitor updates that carry a conclusion
- News is reduced to what actually changed and what it means for you, rather than circulated as a digest nobody acts on.
- Positioning openings identified
- A competitor's public go-to-market is compared against yours explicitly, which turns observation into a list of gaps worth taking.
SEO Optimization
Auditing against intent, not against a keyword-density score
What this moves
- Pages matching the intent behind their keyword
- Copy is audited against the target keyword and the intent behind it, so a page ranking for a term it answers badly is identified as a content problem rather than a technical one.
- Titles and descriptions that survive a search result
- Missing, duplicated, truncated and self-contradicting metadata is found across a set of pages, with replacements proposed rather than only flagged.
- Link opportunities with an approach angle
- Publications and resource pages already covering a topic are ranked with the angle to approach each, which is the part that determines whether outreach works.
Campaign Launch
Checking the claims before the budget is booked
What this moves
- Campaigns launched with an unsubstantiated claim
- Copy is checked against what can be claimed before anything is booked, which is the last point at which a fix costs nothing.
- Segment versions produced per campaign
- One core message is tailored per segment rather than sent generically, without the production cost that normally makes segmentation get skipped.
- Messages sent without review
- Every version is held for approval, so a personalisation error reaches a reviewer rather than an audience.
Content Creation
Grounding the topic slate in what is actually being written and searched
What this moves
- Topics with a defensible angle
- The slate is grounded in what is currently being written and searched, with the angle and keyword named for each, rather than produced from a brainstorm.
- Drafts arriving in brand voice
- Structure and tone rules are checked before a human reviewer sees the piece, so review is about substance instead of style corrections.
Content Operations
Citing the source, and writing for the channel rather than resizing for it
What this moves
- Claims traceable to a source
- Research is grounded in live web results and your own reference library and returned cited, so a fact in a draft can be checked rather than trusted.
- Repurposing effort per piece
- One piece of source material becomes posts written for each chosen channel with character limits respected, instead of one post truncated across several.
Digital Marketing
Checking the plan against actual capacity before anyone commits
What this moves
- Plans committed beyond the team's capacity
- Activities, owners and dates are checked against real capacity before commitment, rather than discovered to be undeliverable in week three.
- Page changes prioritised by effort against impact
- Recommendations are ranked rather than listed, and what needs testing is separated from what can simply be changed.
Media Relations
Separating earned coverage from your own output
What this moves
- Share of visibility that is genuinely earned
- Earned coverage is separated from your own published output, so a mention count stops flattering itself with your own channels.
- Messages actually picked up
- Whether your intended messages appear in coverage is assessed directly, rather than inferred from the volume of mentions.
- Releases needing a rewrite at the press office
- Structure, dateline, boilerplate and a proposed quote are drafted to house standards and checked before the release reaches the press office.
Consumer Insights
Separating real momentum from one loud article
What this moves
- Content built on a trend that held
- Genuinely emerging themes are distinguished from a single well-amplified piece, so a quarter of content is not committed to something that was never moving.
- Time from theme emerging to a decision
- A category is watched continuously rather than reviewed periodically, which is where the lag between a theme appearing and anyone acting on it currently sits.
Customer Marketing
Tracing every figure in the case study back to the transcript
What this moves
- Published figures the customer will stand behind
- Each number is traced back to the interview transcript, so nothing appears that the customer did not actually say.
- Time from interview to a reviewable draft
- Challenge, approach, results and verbatim quotes are structured from the transcript directly, rather than reconstructed from notes weeks later.
Product Launch Planning
Reconciling the research that disagrees instead of quoting the part that fits
What this moves
- Launch assumptions resting on one source
- Findings across reports are reconciled including where they contradict each other, so a plan is not built on whichever study was read last.
- Research read per launch
- Each report's findings and method are extracted into one brief, which makes it feasible to use the whole stack rather than the summary of one.
Product Marketing
Finding the experience problems that actually recur
What this moves
- Experience issues prioritised by recurrence
- Themes that genuinely repeat across touchpoints are separated from one-off complaints, so effort goes to problems many customers have.
- Feedback channels actually read
- Input from across touchpoints is read together rather than reviewed channel by channel, which is how a theme spanning two channels currently stays invisible.
What this changes
What marketing agents do for the business
In plain terms, without the engineering detail. The individual agent pages carry the technical specifics.
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Content coverage across the whole catalogue
Teams write well for the top few products and leave the rest with supplier boilerplate. Agents close that gap, which is where a surprising amount of organic traffic is sitting.
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Nothing goes out unreviewed
Everything externally visible is produced as a draft for a human to approve. Generated copy published unchecked is a brand risk, not a productivity gain.
- Competitor and market monitoring
- Continuous
- Content coverage, not just top sellers
- Full catalogue
- Unreviewed external publishing
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Where to start
Start with competitor and market monitoring. It runs in the background, needs no approval workflow, and produces something your team reads every week — which is the fastest way to find out whether the output is genuinely useful.
Next Step
Deploying marketing agents into your stack
These run as-is, and most engagements adapt one to the way your process actually works — different source systems, different tolerances, a different approval path. The first call establishes which base agent fits and what has to change.