2 Media Relations AI Agents, Live in Production.

Brand visibility reporting is easy to inflate without meaning to. A mention count includes your own blog, your own social output and syndicated versions of your own release, so the number rises whenever you publish more — which reads as momentum and is actually just activity. The question that matters is whether your intended messages are being picked up in coverage you did not write, and answering it requires separating earned from owned and then reading the coverage for message rather than counting it. Press release production has its own friction: releases arrive at the press office off-standard — wrong structure, missing dateline, stale boilerplate, no usable quote — and the rewrite consumes the time that should have gone into placement.

These agents handle both. Brand Visibility Tracking tracks where the brand is being mentioned publicly, separates earned coverage from your own output, and says whether your messages are actually being picked up. That separation is what makes the metric honest, and the message assessment is what makes it useful. Press Release Drafting drafts a release to house standards from an announcement brief — structure, dateline, boilerplate and a proposed quote — and checks it before it reaches the press office. The proposed quote is drafted, not attributed as final: a quote put in a named person’s mouth is theirs to approve, and that approval is a separate step from approving the release.